A few years ago I wrote this in relation to people who stand for Parliament. It got quite a reaction. So if you’re standing for your local council in the May elections, quite a lot of this applies to you too!

  1. You can’t do everything yourself. Let others take the strain. You are the leader of the campaign. Act like it.
  2. Keep your cool. There will be moments in the campaign when you want to scream your head off. Resist the temptation. Count to ten. Then count to twenty.
  3. Your campaign workers are volunteers. They don’t have to turn out to help you. They do it because they want to. Motivate them. Treat them well.
  4. Make sure all your literature is proof read. Three times. And not by you.
  5. If you have a campaign blog, never write a spontaneous blogpost. Always run it by someone else first. Be incredibly careful what you tweet. Imagine your name in bold print in the Daily Mirror. If you hesitate before pressing SEND, it probably means you shouldn’t.
  6. Make sure you keep to your normal sleep patterns. You may think you are Superman/Superwoman, but you’re not. You need your sleep. Make sure you get it.
  7. You don’t need to hold a long campaign meeting every morning. Three times a week is usually enough. Make sure that the only people who attend are those who really should. Restrict meetings to half an hour.
  8. Posters do not gain extra votes. But they make your local party feel good and give your campaign the appearance of momentum. Do not put them up too early. And do not put them up all at once. And if they get ripped down, make sure your campaign team has a strategy for replacing them within 24 hours.
  9. Personalise your Sorry You Were Out Cards. Include your ten campaign pledges on them. And include an apparently handwritten message and signature.
  10. Do not drive anywhere yourself. Especially, do not drive your campaign vehicle. Appoint a PA who will drive you everywhere and cater for your every whim.Tell them to make sure you eat properly, and regularly. McCoys, Coke and Mars Bars do not a healthy diet make.
  11. If Party HQ offer you the chance of a visit from a politician even you have barely heard of, turn them down. Even if you have heard of them, consider turning them down. Visits from national politicians use up too many resources and rarely attract a single extra vote.
  12. Don’t canvas before 10am or after 8.30pm. It looks desperate and annoys people. And be very careful about canvassing on Sundays. People don’t like it. Use Sundays to catch up on deliveries in areas with no deliverers.
  13. Resist the temptation to strangle the next person who asks “How’s it going?” or “Are you going to win?”. They’re only being polite.
  14. If you’re in a high profile marginal seat which the media find interesting, avoid spending half your day giving them interviews. Your only media focus is local. Ignore Michael Crick. He’s not there to help you.
  15. Avoid the natural desire to believe what voters tell you on the doorstep. Most of them will tell you what you want to hear in order to get you off the doorstep. If they say “I’ll see how I feel on the day” you can safely put them down as a Liberal Democrat.
  16. Your Get Out The Vote operation is more important than anything else you do during the campaign. Satisfy yourself that your Agent and Campaign Manager have it in hand and they know what they are doing.
  17. Ignore those who tell you not to appear at your count until it is well underway. It’s your moment. Relish it. Prepare your speech. If you lose unexpectedly, you will be remembered for how you react. Act graciously towards your opponents during the counting and in your speech.
  18. If you lose, you will be tempted to blame someone. Your party leader. Your local party. Anyone but yourself. Don’t. Whatever your personal thoughts, no one likes a bad loser. Be dignified and take it on the chin.
  19. If you win, hubris may take over. It really wasn’t all down to you, you know. And make sure others know you know that.
  20. Make sure you write a personal thank you letter – and I mean write, not type – to all those who helped on your campaign. Do it within a week of polling day. You really could not have done it without them.

Good luck, and try to enjoy it!